Dropping Sunday at 8:00am AZ time - the two fastest selling colors we've ever dropped are back! Booty Juice and Pick Me return for another round! Limit 5 packs per color per person. Enjoy!

Dropping Sunday at 8:00am AZ time - a special exclusive, limited color offering from Baitsanity! This is an Exclusive Two Piece color set of the X-Gill - both are new transparent colors that are not available anywhere else on the planet but in this set! And, as an additional bonus - we're offering this set for only $99.99! Limit 2 sets per person. Each set includes the new limited color Esa Gill plus one additional limited transparent gill color.

The Dog Days of Summer has come to an end, and we're celebrating with our most diverse, biggest deal of the summer - Ben's Grand Finale Deal Bento! Each Bento has a retail value of $350-$400, and will be offered for only $99.99!