Dropping Sunday March 22 at 8:00am AZ time - New licensed Pokemon Fishing lures hit the shelves! Not only do we see a return of Pikachu, Psyduck and a fresh batch of Kyogre crawlers, but for the first time ever we have a Pikachu Iron Tail and two new Pikachu faces (serious and smile). This is a one time offering of the new versions. All Pokemon Fishing lures are handmade in Japan.

A new hybrid strolling bait from Imakatsu has arrived - the Bakusoku Shad 5 inch! This is a hybrid soft jerkbait x Javallon that is perfectly balanced as a bladed jig trailer, and exceptional on a jig head for strolling!

Back in stock in all colors, the Shimano Gravitator 220SS is an incredible bang for the buck shad glide with it's ability to shift joints to be choppy or smooth gliding and available for only $49.99.