It's excessive heat in Arizona, so we're celebrating with our own excessive HOT DEAL of the DAY - FREE Gift Cards on all qualifying purchases! The more you spend the more you get for FREE! Spend $250 or more and get a $50 Gift Card for FREE! Spend $500 or more and get a $110 Gift Card for FREE! Spend $1000 or more and get a $250 Gift Card for FREE! Excludes Gift Card purchases and Bentos.

The new swimbait concept from OSP - the Nichika 167F - is finally here! This hybrid hard/soft swimbait is designed for horizontal shimmy falls and stable posture whether it's waking, slow swimming or burning!

Dropping Sunday March 22 at 8:00am AZ time - New licensed Pokemon Fishing lures hit the shelves! Not only do we see a return of Pikachu, Psyduck and a fresh batch of Kyogre crawlers, but for the first time ever we have a Pikachu Iron Tail and two new Pikachu faces (serious and smile). This is a one time offering of the new versions. All Pokemon Fishing lures are handmade in Japan.