Santa's been hitting a few too many Orion's on the beach and he's bringing Christmas deals to July! Every day we will drop a new BOGO deal around happy hour time! Each BOGO will last 24 hours or until inventory runs out. Let's enjoy the heat of Summer with smoking hot deals all month long. Thanks Santa!

A one time only special run Tatula SV TW 100 Limited Edition 60 year anniversary special has just landed! Be one of the few to own this beautiful full silver limited edition reel. Available in both right hand and left hand retrieves.

Dropping Sunday July 19 at 8:00am AZ time - the one of a kind performance elastomer swimbait from RAID Japan that compliments the DeadBoy - the new UnDead (AntiDead) swimbait drops in 10 colors. This is an extremely limited drop and the one and only time it will be offered with Tungsten internal weighting. The UnDead is capable of seductive slow swims all the way up to full speed burns - making it an excellent choice for variable conditions!