The most versatile version of RAID's Slice movement has landed - the Power Slice!  Built for the Free Rig, but incredible weightless, as a jig trailer, behind a chatterbait, and so much more - the Power Slice is sure to become a new standard in soft plastics!  Available now in 4.8 inch and 3.9 inch sizes.

Baitsanity has created four limited edition, one time only color runs in the hottest BFS Glidebait on the planet - the Micro BFS Glide Shad!  These are available for individual purchase and as a set of four.  One they're gone, they're gone for good - so grab the ones that speak to you!

Freshly dropped from Shimano; the new Curado DC 150!  A new body design and the new MGLIII spool give the Curado DC a fresh look and improved control and casting ability!