Reaction Innovations products are the hottest selling baits of the last few years. With a wide offering of quality soft plastic baits, the Reaction Innovations craze has hit worldwide. Flippers have regarded the Reaction Innovations Sweet Beaver as the best flip bait to ever hit the market, as it's a compact bait that comes through cover easily and is offered in a wide array of colors. Swimbait fisherman have gone crazy over the Reaction Innovations Skinny Dippers as these baits have amassed hundreds of thousands of dollars in tournament victories. Dropshot, shakey head and finesse anglers love the unique design of the Flirt worms, that move water unlike any other worm on the market.