When Lucky Craft introduced the Pointer series rip-baits, they set the standard that all others are measured. Now with the introduction of the 78DD, Lucky Craft has expanded the Pointer's fish catching range. The Pointer 78DD is designed to suspend 7-8 feet deep in 50 degrees, bringing the Pointer's lengendary fish catching action down to greater depths. Special internal brass weights create a low center of gravity that causes the Pointer to wobble and vibrate when the retrieve is stopped. Not only does the Pointer have an incredible suspending action but the retrieve action is something not found in other rip-baits. When ripped or twitched, the pointer has a "Walk the Dog" underwater action that is unique to this bait. The Pointer 78DD delivers this unique fish catching action while probing deeper waters. Try one and you will see why pros have been catching and winning with this lure since its inception.