The flat forehead which acts as a lip, was necessary to give that vibration to a vibration bait up until now. No longer. VIBRATION-X ULTRA's vibration is based on the principle of balance, nothing to do with the shape of the forehead. We used this new approach for the first time in our LIP-LESS BAIT. Try slow-rolling it just above any weed bed which is usually beaten by spinnerbait. You will soon find out that no spinnerbait can match ULTRA's super-realistic presence.